Ferragamo leverages pursuit of perfection ideology for digital series



Italian shoes label Salvatore Ferragamo is using pieces from the spring/summer 2016 collection to check out how it is positioned at the crossway of fashion and art.

Driving this concept home and illuminating its mantra that there is no limitation to beauty or the pursuit of perfection, Ferragamo dealt with shelter publication Wallpaper magazine Bespoke on a digital series of brief films. Completion result includes an in discussion with interview going over the pursuit of beauty, elegant stills and a curated apparel and devices modify.

Ferragamo was unable to respond straight by press due date.

Pursuing perfection
To set the phase for the material created for spring/summer 2016, a piece of Ferragamo`s year-long Splendor of Life project, the label worked with Wallpaper * magazine s art directors. The idea uses carrara marble, dark woods and cement pillars to evoke the structural timelessness and workmanship of the collection.

The setting for the series is likewise a reflection of Paddle8 founder, curator and benefactor Hikari Yokoyama`s career invested in galleries and auction houses. London-based Ms. Yokoyama`s feature series images are the topic of the in discussion with interview and the character curated the clothing chosen for the effort.

Ferragamo has actually greatly promoted the series on its social media accounts, consisting of Facebook and Instagram. Each post and a link offered in its Instagram bio direct customers to a microsite devoted to the digital series. Wallpaper * magazine has actually featured a banner ad for the series on its Web website, also connecting to the Ferragamo microsite.

The microsite, discovered at spring2016.ferragamo.com, starts with Ms. Yokoyama`s interview, titled Beauty Unframed. In the minute-long film, Ms. Yokoyama describes why she agrees with Mr. Ferragamo s ideology for the pursuit of excellence, and how it fits with a creative person s process serving as an incentive to keep creating and expanding their practice.

Ferragamo`s microsite content continues with five areas. Each section categorizes pieces from the spring/summer 2016 collection, curated by Ms. Yokoyama.

Femininity in Form explores how clean lines and stylish functions specify classic style with pieces worn by Ms. Yokoyama in the film. The shoppable edit consists of Ferragamo`s striped lace camisole dress, a medium-sized structural clutch, footwear from the label s partnership with Aquazzura founder and innovative director Edgardo Osorio (see story) and the SignorinaMisteriosa scent, to name a few.

Extra curated areas include Reproduction in Prints, Pop Art Perspective, Mixed Media and Color Block Theory, all of which take principles from the art world and apply them to Ferragamo`s fashions.

As with the Femininity in Form, these sections consist of Ms. Yokoyama`s pick of Ferragamo ready-to-wear, footwear, bags, bijoux, silks, fragrances, eyeglasses and small leather items from its most current women`s collection.

Get the appearance

Supplying curated appearances developed by an influencer can help customers imagine how collection pieces can meld within their own closet and design.

Salvatore Ferragamo brought its fall/winter 2014 ready-to-wear collection to life with a digital trunk program supported by the designs of four stylish women.

Ferragamo tapped four extremely various women, a DJ, a rock heiress, an artist and European royalty to show customers that the fall/winter collection can be worn by a wide range. Linking the digital trunk show into this lifestyle idea permitted the customer to imagine which pieces would best match her design in a special environment (see story).